Buying a diamond is a big step. It’s expression of everlasting love for your important occasion, and creates an emotional moment. We’ll help you every step of the way in selecting the perfect diamond for you.

A diamond’s beauty, rarity and price depend on the 4c’s: cut, clarity, carat and color.

The Gemological Institute of America (GIA) is the definitive authority in the U.S. What better place for clear and unbiased information. To learn more about GIA, click on:

But what is the 5th C?


A good jeweler that you trust is the first step in selecting a diamond.
Our jewelers are experienced and knowledgeable about diamonds and will help you feel comfortable every step of the way in making your important purchase.

No Conflict Diamonds
We are committed to selling diamonds ethically and with integrity, giving you confidence in the diamonds you purchase. We believe it is completely unacceptable to tolerate conflict diamonds and/or human suffering in any way and we fully support the Kimberley Process. We offer this commitment to you.
The majority of all rough and polished diamonds sold by our suppliers comply with the Kimberley Process. The Kimberley Process ensures that rough diamonds are:
Exported and imported with a government validated Kimberly Process certificate stating the diamonds are conflict-free.
Transported between signatory countries in a sealed and tamper-proof container.
Sold with a statement from the seller (known as a warranty) on all invoices guaranteeing that the diamonds being sold are conflict-free.